Adding Impact To Your Brand Goals

Expertise: UX Writing, Brand & Tone, SEO & Analytics, Copy Editing
Compliance: TGA/AHPRA, Health & Wellness, B2B & Clinical Comms
Tools: AEM, WordPress, Jira (Agile), CMS & Publishing Systems
Collaboration: Stakeholder Alignment, Cross-Functional Teams, Digital Campaigns

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Partnered with Blundstone’s Brand and Marketing team to shape product and brand storytelling across global campaigns and retail collections. I helped capture the brand’s craftsmanship, heritage and purpose in every piece (examples on request).

• BON CHARGE

Wrote and optimised campaign, product, and compliance copy for BON CHARGE’s international rollout. Balanced persuasive ecommerce tone with strict wellness regulations across markets including AU, UK, and the US.

Wrote and optimised long-form blog content for BON CHARGE, focusing on health education, product relevance, and organic search.

• Turn Off Blue Light on iPhone
• Facial Exercises
• Red Light for Hyperpigmentation
• Summer Travel Essentials

Paid Media Campaigns

• PEMF & Sauna Blanket Campaign

Wrote paid ad copy for BON CHARGE’s PEMF Mat and Infrared Sauna Blanket launches, tailored for US, UK, and AUS markets. Messaging focused on clear customer benefits while staying fully compliant with wellness and therapeutic claims guidelines.

• Father’s Day Campaign (US/UK)

Developed multi-channel content for BON CHARGE’s Father’s Day campaign across email, social, and product landing pages. Messaging was localised for US and UK audiences, blending campaign creativity with performance-focused ecommerce strategy.

Technical Writing

• Product Compliance Matrix

Created a product compliance matrix to align marketing claims with supporting evidence across BON CHARGE’s wellness product range. The document helped unify product, legal, and marketing teams, and ensured international campaigns met all regulatory requirements.

• Red Light Toothbrush IFU

Wrote the Instruction For Use (IFU) for BON CHARGE’s Red Light Toothbrush, blending regulatory precision with clear, brand-aligned language. The final copy met international compliance standards while remaining accessible and user-friendly.

• MONTU GROUP

Developed compliant, technical content across B2B, B2C, and B2I communications for Montu Group. Projects spanned prescriber guides, marketing collateral, and patient FAQs—tailored for every stage of the clinical journey.

• uMeds Website

Wrote and refined key messaging for umeds.com.au, focusing on patient onboarding, service explanation, and user trust. Content was crafted to make the platform feel clear, credible, and approachable—even for those new to clinical care.

• uMeds Tone of Voice Guidelines

Developed the tone of voice guide for uMeds, Montu’s digital patient support platform. It defined a professional yet empathetic voice for all communication channels, improving clarity, consistency, and trust across clinical messaging.